An eCommerce website allows every person, organization and business to embark on the creation of an online store is a great adventure, but not without risk. It is true that our habits are changing, internet sales become a common practice, the profits made on the web through online stores will soon be equivalent to those achieved in the real shops (physical) which means that the market develops and progresses very quickly.
With the proliferation of offers and online stores, as competition increases dramatically, it is important to have a strategy and a plan of action well studied before embarking (market assessment, business models, specifications, etc.).
Choose a robust technical solution, flexible and well-dressed
It is important that your new eCommerce project to be built on solid technical foundation and flexible to suit your current needs and respect your future developments. Many solutions exist in the market, looking primarily the board, try to understand the various existing platforms and technologies before you decide. Get support and advice from professionals and do not listen to the advice of friends and relatives who depend solely on their own experience.
The graphic design and the usability of your site actively contribute to the success of your project.We must give great importance to this step. Indeed, it must be understood that your project is primarily intended to customers and not to please you: again, do not listen to advice and do not follow the tastes of your friends and relatives. It is also very important in this phase to appeal to professionals: ergonomics and web design go well beyond a taste or color case, these are quite complex and technical trades.
E-commerce is not guaranteed success!
Set up an eCommerce solution simply enables customers, business or individual to sell its products on the internet. This solution offers the same high performance that the management of an online product catalog and is not sufficient in itself to guarantee the success of your project.
While developing this solution, make it profitable, have a return on your investment and can finally make money, requires a great job of thought and preparation in implementing upstream of an overall strategy integrating marketing approach specifics of your market.
Specifically, is to have the means to explore, transform and retain customers regularly perform actions (such as mailings, promotions, discount coupons, gift vouchers), develop a true community around your site and your products have service and quality support, build confidence between the e-commerce website and your customers, optimize sales .
The types of electronic commerce
The eCommerce is not limited to online retail sites for individuals, there are different types of e-commerce sites:
|B2B (or business to business)||Electronic commerce between professionals and companies.|
|B2C (business to consumer or)||Electronic commerce for individuals. This merchant websites.|
|C2C (or consumer to consumer)||Electronic commerce between individuals. sale of used item, trade, etc ..|
|The B2E (business to employee or)||Trade and exchange of data between a company and its employees.(eg Intranet)|
|B2G (business to government or)||Commerce and the electronic exchange between private companies and the government.|
E-commerce in figures
The total turnover of e-commerce rose by 31% between the second quarter 2009 and second quarter 2010, for a total of 73.5 million transactions (+ 26%). The average basket increased by 4 euros over the same period, an increase of 4.4%.
The cultural and leisure products sector (books, DVDs, CDs, video games and software) is always the first in terms of penetration, seriously hounded by train and plane tickets. Then find clothing and leather goods, revitalized by sales events and high-tech products. 2008 was especially marked by the explosion of the luxury sector, whose penetration more than doubled (from 5.3% to 10.8%). The sector toys and childcare articles (+ 23%), high-tech products (+ 15%) and household appliances (11%) were also very dynamic.