Design and Web development is a long and sometimes complex process. A project website creation can take several weeks or months. When we invested in the project, it is difficult to keep a permanent objectivity given the number of details to be considered.
Over 80% of companies that embark on a project to create a website do not reach the targets. In other words, they result in a failure. Many companies are aware of some mistakes and embark again in a more thoughtful construction. Others, frustrated to have lost their investment no longer have the desire, energy or means to start over.
In the following lines you will find the main areas to be considered for successful project. It is important to understand that a draft website design involves several skills and stakeholders. For a large majority needs are:
We must add the role of project manager who coordinates and orchestrates the project both on the client side that agency.
All these needs are at the same level of importance, they are inseparable and constitute a chain to the solid mesh. Beyond these trades and skills some projects involve other stakeholders and technicalities.
Seek professional skills
Your next door neighbor who is gifted in IT or your charming cousin who is an excellent graphic designer or other people around, although they show a willingness to help you truly do not have the skills to carry out a web project. They ignore now they will be wasting their time and yours.
It is a professional matter is a small army of experts in their respective fields of competence that can together develop a strategy for a successful web project.
Spend time with your web project
It is very difficult to manage a daily activity next to a project website development or application. Try as far as possible to have a project manager who will ensure the smooth running of the various stages and will be the interlocutor of the agency, it is with him that the web agency coordinates and it is to you that it is accountable, he will advise you to take the right decisions and ensure the smooth running of the project.
If the structure can not access these resources, we must try as far as possible to launch the website creation at a time or you can free up time to the needs and tracking your project.
Define the objective of the website?
The reason for launching a web project is to achieve a number of objectives. Generally, targets are set before starting.
Depending on the nature of the project, the objectives can be very varied. The strategies to achieve these goals also vary according to many parameters such as the target, on budget, the economic model, planning, the technique used … A showcase site has different objectives that a site e -commerce, a news site, an online travel site, an associative site, application or website …
The project objectives are to be defined before starting the research of the web agency, will facilitate the entire following management since it imposes obligations and constraints. These obligations and constraints are the main theme of the project throughout the period of reflection, looking for a web agency, design and development.
Logically, the role of the web agency is to support you, advise you and offer you, depending on your goals, the best strategy to achieve them without breaking your budget.
Defining objectives means meeting the needs of your target and these expectations, offering him what he picks a simple and fast way and ultimately help accomplish what you expect.
Follow your project during its development
Make sure you have a direct link to the website during the development period. This will leave you more visible in real time on the progress of work and a greater responsiveness in the transmission of your prints. You’ll be more effective and you can react very quickly due to an error or a bad choice.This will also avoid multiplying the go whenever you need to see the progress of work.
This real-time access to the development site also allows you to anticipate any delay in delivery of the website, to be more serene and avoid unnecessary stress and tension.
Take the time to validate the functionality and trust your provider
During the implementation phase of a web project, you are in charge of the validation of a number of features of the graphic axis, calls to action and many more …
Take the time when these validation steps. Once each stage is validated, it is important to go to the next. Sometimes it’s hard to go back on stage validated to change.
If you want to get help in your choices, use only qualified individuals who best represent your target.
Finally, listen, consider and trust the board of the agency for the project, they are indeed very well placed to guide you and have a broad vision of the project and your goals.
What you want to say and how you want to say
The editorial content of a website is a key component to its success. Make sure the content of your website adds real value to the visitor, it is clear, original, simple and direct.
In general, this is the most neglected part by the customer but also by web agencies. The editorial content is more than writing a description or a listing of your products or services. The editorial design is a wholly strategy that has a persuasive power to convert and turn your target customers.
If writing is not treated, even having a very good strategy for SEO, you risk losing your customers when they came up to you and they are on your website.
Designing a writing quality is convincing, is the art of persuasion. Unless you have a gift or a real competence in the field, without dwelling on this writing, you may not remember your target and therefore do not reach your goal.
Give your users an intuitive and enjoyable experience
The web usability is an easy way to give your target a rich and enjoyable experience that will make him return visit and even to recommend it to those around him.
Ensure that the user experience is satisfactory means to ensure the overall coherence of the site, the information architecture, the wording used, the guidance system …
The user will be able on its own to understand the operation of the web site and find what they came for very quickly. This understanding is based or capacity fueled by his experience throughout its Internet courses (excluding specific application). So you do not have to disrupt his visit with unjustified complex applications, at the risk of losing it. Instead, try to take advantage of his own experience to guide him to perform the requested tasks or calls to action created especially for him.
Give your users a Responsive Site and optimum compatibility
The Responsive Design or reagent design is the ability of a website to fit all screen resolutions. This part can quickly become complex, see source of conflict between the agency and the client if the correct technical choice has not been taken into account from the start.
Today the web is going mobile, more and more connections settled from mobile platforms, tablets, smartphones, and the trend is rising. So remember to make sure you ask this question to your web agency in charge of your project.
Also, browsers (Chrome / Firefox / Safari / Internet Explorer, to name only the best known) always have the tendency to interpret the code each in its own way. So do those tests on different browsers and ask your advice agency web development but if you think lead is specific and may have incompatibilities with some of them.
Check and test the features expected
Just make sure that what has been agreed with your web agency is up and running bug. You have to go around these features and test them one by one. This can be a blog, a backup component, integration or interaction with your internal CRM, a contact form, the different links of the site … It is important to all test.
Step by step, take time to test every page and every element of your new website. This is the right time to report and fix bugs. Although this work returns to the agency in charge of the project, it is important to test your side especially on key pages of the site such as conversion pages or call to action, forms, page contact, about us page …
Test your web site load speed
According to recent surveys, nearly half of Internet users expect a quick loading of pages accessed in the order of 2 seconds or less. Internet users tend to abandon a site whose pages take more than 5-6 seconds to load.
It is true however, that page load speed can vary greatly depending on the nature of the project. This is for example the case of application websites that require a lot more resources and seek enormously the application server and the server database before building the page and send it to the user’s browser . Also the large traffic websites (news sites, e-commerce ) require very high bandwidth.
To meet these needs, it is sometimes useful to use server technologies (accommodation) different and often provide hosting on a dedicated server with a specific configuration.
Check call system for action or “CTA”
Before the launch of your website, make a simple guidance system, clear and easily accessible is in place, especially on landing pages or for helping the user to perform the tasks it will be requested.
It should not have more than one call to action for the same job on the same page.
This is also the time to review the SEO checklist or “SEO” in accordance with agreements with the web agency.
Check all of your pages URL, the browser’s title tags, titles of your articles … and make sure of the presence of quality keywords, agreed in the audit transmitted by the web agency.
It is also important to pass an average of three months before applying to the agency audit SEO (usually included in the delivery) to check the progress of your SEO and positioning. Following the results of the audit with the agency you decide to make some changes or review the strategy of SEO if necessary.
This is a very important and very delicate at the same time, we must be careful because a web project, there is always room for improvement.
Feel free to think about possible improvements that can be implemented directly in the same site and that clearly would bring real value to the project.
As for subjective improvements that can suck massive amounts of time, not necessarily a concrete result, better leave aside now and wait to see the reaction and feedback from users.
It is important to be pragmatic and know when to announce the end of a project and launch to its mission: “To conquer the world.”
For some projects, the launch of the website means the start thinking about the next version to implement other features.