HOW TO OPTIMIZE YOUR WEBSITE,IN ALL PARAMETERSOptimizing your web site is a term that can mean many things and cover many subtle facets. Optimizing a website is more than just  SEO. One may want to optimize a website for different purposes. It’s not the same to optimize its website for SEO in search engines that optimize a website to be faster or better convert visitors into customers. Who speaks optimization, speaks goal.

Optimization is a term that refers to a gradual improvement process. From an objective and defines a set of constraints, we must find the best solution that is practical, convenient and efficient. This is a major challenge boosting brainpower web strategists

So in this article we will discuss how to optimize a website in 6 different facets:

  1. 1 Speed ​​and Performance
  2. 2 Visibility in search engines (SEO and SEO)
  3. 3 Social media
  4. 4 User Experience
  5. 5 The measurement of traffic statistics
  6. 6 visitors to customers conversion rates


Optimizing a website to be fast and responsive to user interaction is essential to make your website effective.Nobody likes to wait until after the slow sites. Many are impatient and leave if the website is slow. Some fractions of seconds can make a considerable difference. Recall the story of Amazon who lost millions when his website slows down a tenth of a second …

To properly optimize your website for speed, here’s what we recommend:

  1. – Use the Google Page Speed ​​Insights for a speed diagnostic performance of your site
  2. – Compress your images to optimize file size while maintaining good definition
  3. – Decrease the amount of items and total scripts on a page that should be loaded
  4. – Use a caching module for content that changes little on dynamic sites
  5. – Have a fast and efficient server located near you with Gzip
  6. – Use asynchroniques modules to add social media sharing functionality
  7. – Test your website on gxmetrix,, Pingdomtools for specific recommendations
  8. – Adjust the elements of your mobile or adaptive version for the web site to be lighter and faster


Google uses an algorithm with more than 200 criteria to determine the order of results in search engines for specific keyword queries. Optimizing for search engines is double work, both inside and outside the website. This is a complex task that requires ongoing monitoring, judicious analysis of results and statistics and an action plan tailored to suit your industry and competition.

In order to optimize its site for search engine optimization and so improve the visibility of a website  in search engines, this is what we recommend:

  1. Use a title at least 50 characters which include several of your keywords naturally
  2. Have some descriptive URL of 3 to 5 words and include your keywords to your internal pages
  3. Have several variables including subtitles, and synonyms of your keywords
  4. Write pages around 1,500 words (500 words as a minimum)
  5. Connect your content and publications with your Google Plus profile copyright
  6. Integrating one image per page, containing your keyword in the file name and the alt tag
  7. Create links between your pages and your content using moderately keywords in anchor texts
  8. Share your internal pages in different social media accounts
  9. Embed synonyms in your pages and it naturally and according to the Google Keyword Tool Planner
  10. Use software like MOZ evaluating optimizing your pages for some keywords


The optimization of a website for sharing and social media traffic is an important aspect for socially active companies or having a content marketing strategy. Social media can help you make known to new customers and establish yourself as a leader in your industry. Although the ROI of advertising campaigns via social media is less than the other channels, there are also real clients that come from that source.

Our recommendations are important elements to consider when integrating and optimizing its site for social networking

  1. Have modules to share in social media on each of your pages on your website
  2. Create a Google My Business Page, Facebook, Twitter, Linkedin, connected to your site
  3. Buffer Use an application like to share your links in multiple accounts simultaneously
  4. Always use a celebrity concept image connected to your pages that stands out in small, square
  5. Fill your tags Meta title and Meta description to determine the title and description when sharing
  6. Make your title powerful and interesting so that people want to read more
  7. Test tracks changes to detect those getting a better click rate